Not exactly party time in emerging markets. Does that matter?

While the USA is entering an extended phase of growth, Europe is enjoying a rapidly improving outlook and Japan is apparently recovering from two lost decades, emerging-market countries are struggling to keep up. Brazil and Russia have turned the corner after several years of recession, which means that average emerging-market growth rates are now higher than in the last two years. However, they are still disappointing. After a few encouraging months, the improvement in leading-activity indicators already seems to be fading. Exports of manufactured goods are benefiting only slightly from the upturn in global demand, while commodity exports are continuing to suffer from weak growth in export volumes and very varied price trends.

The situation seems not to be worrying observers or the markets, which are generally taking the view that the improving global outlook will eventually filter through to emerging-market countries. This is probably optimistic, given current trends. Indeed, there is a risk that disappointing performance in the developing world could drag down the global economy.

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When globalization is thrown in reverse

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One of the most striking illustrations of the changes that have occurred since the 2008 crisis is the 180° turn that international trade has made. Once discounted as a one-off phenomenon, reverse globalization has taken an increasingly permanent turn in the past two years. The paradigm shift in the Chinese economy is the main factor behind the trend. The consequences of this sea change are sizeable for global growth, corporate valuations and geopolitical risk.

Who still doesn’t have a pair of “Birkies”? Or how Made in Germany sheds stereotypes

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Retailing, leather goods, shoes…German brands are flourishing in unexpected places. Birkenstocks sandals, which seem headed to becoming the must-have item for the summer of 2014, are the latest trend in a broader movement towards reshaping “Made in Germany”.

Increasingly present on European shelves, everyday consumer products with relatively low added have gained in popularity and are a far cry from the heavy industrial goods, manufacturing equipment and upscale household appliances that have forged Germany’s industrial fabric. This is particularly interesting given markets’ recent infatuation with exotic emerging countries.

World Trade: Recovering Without the Emerging Markets

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World trade has bounced back a bit since the end of summer. The improving European economy is one big reason. For its part, US demand has been trending more favorably since mid-year. And lastly, Japanese imports are ramping up, posting year-on-year volume growth of 5% in recent months despite significant yen weakening. So the improvement is broadly based and starting to have an impact on activity, at least in the developed countries.

Which means that, yes, this rosy picture leaves out the emerging countries, which continue to grapple with unusually soft growth in demand for imports. The reason for the anomaly? China is buying less, which is hurting export activity in the other emerging countries; Japan has reasserted itself; and demand for capital goods is sluggish. As a result, the driving force behind intra-regional Asian trade – and trade among emerging countries in general – has slackened considerably.

These trends take some of the luster off of the enthusiasm sparked by the encouraging signs coming from the developed world.